Brand Development / Packaging Design / Website Development
Cone Appétit is an ice cream company in Grand Rapids that not only makes unique flavors of delicious ice cream, but also fights human trafficking by donating a portion of their profits to Exodus Cry. It truly is “Ice cream with a purpose.”
We designed Cone Appétit's packaging with simplicity and clarity in mind. We wanted to display the flavor and brand first and foremost, while also developing a new pattern, breaking down various design elements, to help support the brand. The pattern was designed using elements of the cone in the logo, and became a playful and fun, yet modern piece that ties the brand together.