Germinate: to come into existence, to develop.

We're firm believers in nurturing ideas.
Like every seed, ideas need the right elements applied to allow them to take root and sprout into what they were designed to become.

That's where we come in. 
Let's apply some really great elements to your ideas.


We use strategic design to help ideas, brands, and products sprout.


Brand Strategy

Brand & Identity Development
Strategic Logo Design
Visual Experience
Messaging & Voice


Social Media

Content Creation
Growth Strategy
Ad Campaigns
Ongoing Management
Retargeting Ads


Graphic Design

Digital Design
Print Design
Packaging Design
Campaign Design


Web Design

UX Strategy
E-Commerce Builds
Startup Sprint
Squarespace Design
Wordpress Development


Luci Chaves

Luci, our Content Strategist, moved to Michigan from Costa Rica in order to study business at Davenport University and Bible at Grace Christian University. Her main passions are building relationships with people, helping them improve in any aspect they need help with, and looking at puppy pictures online. Outside of the office you can find her playing soccer, hiking, and camping. Her favorite season is fall because it’s just like what Christmas feels like in Costa Rica.


James Fry

James is the Creative Director and Founder of Germination Labs. From commercial photography to brand strategy and design, he finds his passion in helping people take one step forward from where they are. He and his wife Alexiana love hiking, camping, and exploring the world at any chance they can! When he’s not at the office, you can find him pretending to be a chef or mixologist in the kitchen.


We’re here to help your ideas grow!